lotto brand wiki

Introduction Lotto is a globally recognized brand in the lottery and gaming industry. Established with the aim of providing exciting and fair gaming experiences, Lotto has grown to become a household name in many countries. This wiki aims to provide a comprehensive overview of the Lotto brand, its history, products, and global impact. History of Lotto Early Beginnings Founded: Lotto was founded in the late 20th century, with its exact founding date varying by country. Initial Focus: The brand initially focused on traditional lottery games, offering a simple and accessible way for people to engage in gaming.

  • Cash King Palace
    new
    Royal Wins100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Palace
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Starlight Betting Lounge
    Celestial Bet100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Spin Palace Casino
    Win Big Now100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Silver Fox Slots
    Elegance+Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Golden Spin Casino
    Luxury Play100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Royal Fortune Gaming
    Opulence & Thrills100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Casino
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Diamond Crown Casino
    Opulence & Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Victory Slots Resort
    Spin to Win100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more

Source

  1. lotto brand is from which country
  2. lotto shoes official website india
  3. lotto eurojackpot
  4. casumo wiki
  5. wiki lotto
  6. lotto eurojackpot

lotto brand wiki

Introduction

Lotto is a globally recognized brand in the lottery and gaming industry. Established with the aim of providing exciting and fair gaming experiences, Lotto has grown to become a household name in many countries. This wiki aims to provide a comprehensive overview of the Lotto brand, its history, products, and global impact.

History of Lotto

Early Beginnings

  • Founded: Lotto was founded in the late 20th century, with its exact founding date varying by country.
  • Initial Focus: The brand initially focused on traditional lottery games, offering a simple and accessible way for people to engage in gaming.

Expansion and Growth

  • Global Reach: Over the years, Lotto expanded its operations to multiple countries, adapting its offerings to suit local preferences and regulations.
  • Technological Advancements: With the advent of the internet, Lotto embraced digital transformation, launching online platforms and mobile apps to reach a broader audience.

Products and Services

Traditional Lottery Games

  • Draw-Based Games: These include popular games like Lotto 649, Powerball, and Mega Millions, where players select numbers and wait for the draw to determine winners.
  • Scratch Cards: Instant-win games that offer quick and easy opportunities to win prizes.

Digital Offerings

  • Online Lotteries: Players can participate in lotteries from the comfort of their homes through Lotto’s online platforms.
  • Mobile Apps: Dedicated mobile applications that allow for easy access to lottery games, results, and promotions.

Additional Gaming Options

  • Casino Games: Some Lotto brands have expanded into offering casino games, including slots, table games, and live dealer options.
  • Sports Betting: Integration of sports betting services, allowing players to bet on their favorite sports teams and events.

Global Impact

Economic Contribution

  • Revenue Generation: Lotto generates significant revenue, which is often reinvested into various community projects and public services.
  • Job Creation: The brand employs thousands of people globally, contributing to local economies.

Social Responsibility

  • Charitable Initiatives: Lotto brands frequently support charitable causes, using a portion of their profits to fund various social programs.
  • Problem Gambling Awareness: Efforts to promote responsible gaming and provide support for those affected by problem gambling.

Notable Lotto Brands

Lotto America

  • Overview: A multi-state lottery game in the United States.
  • Key Features: Offers large jackpots and a variety of prize levels.

EuroMillions

  • Overview: A pan-European lottery game.
  • Key Features: High jackpots and participation from multiple countries.

Lotto Max

  • Overview: A Canadian lottery game.
  • Key Features: Offers substantial jackpots and a unique draw format.

Lotto is more than just a gaming brand; it is a global phenomenon that has transformed the way people engage with lottery and gaming activities. With a rich history, diverse product offerings, and a commitment to social responsibility, Lotto continues to thrive and innovate in the ever-evolving gaming industry.

lotto brand wiki

lotto brand is from which country

Introduction

The Lotto brand has become a household name across various countries, particularly in Europe and Asia. But where does this iconic brand originate from? In this article, we will delve into the history of the Lotto brand, exploring its origins, evolution, and global presence.

History of Lotto Brand

Origins in Italy

The Lotto brand was first introduced in Italy in the 1960s by a company called Zucchetti Group. Initially, the brand focused on producing high-quality balls for lottery games. The success of these initial products led to the expansion of the brand into other areas, including sports equipment and consumer goods.

Expansion across Europe

As the Lotto brand grew in popularity, it began to expand its reach across Europe. This was fueled by strategic partnerships with local companies and investments in marketing campaigns that targeted various demographics. The brand’s reputation for quality products and innovative designs helped establish it as a leader in the market.

Global Presence

Today, the Lotto brand is recognized worldwide, with operations spanning multiple continents. From high-performance athletic wear to sports equipment and lottery games, Lotto has become synonymous with quality, performance, and entertainment.

Key Players Involved in the History of Lotto Brand

  • Zucchetti Group: The Italian company responsible for introducing the Lotto brand in the 1960s.
  • Local European Partnerships: Strategic collaborations that helped expand the Lotto brand across Europe.
  • Marketing Campaigns: Innovative promotional efforts targeted various demographics to establish the brand’s global presence.

Achievements and Recognition

Throughout its history, the Lotto brand has achieved significant milestones:

  • Global Reach: With operations spanning multiple continents, the Lotto brand is recognized as a leader in the global market.
  • Diversification: From lottery games to sports equipment and consumer goods, the Lotto brand has successfully diversified its product offerings.
  • Brand Recognition: As one of the most recognizable brands globally, Lotto has become synonymous with quality products and innovative designs.

Global Impact of Lotto Brand

The Lotto brand’s presence extends beyond the world of sports and entertainment:

  • Economic Growth: The Lotto brand contributes to economic growth through its global operations, creating jobs and stimulating local economies.
  • Community Engagement: As a leader in the lottery industry, Lotto participates in various community initiatives and charity events, promoting social responsibility.

The history behind the Lotto brand is one of innovation, strategic expansion, and dedication to quality. From humble beginnings in Italy to its current global presence, the Lotto brand has established itself as a household name across industries such as entertainment, gambling, and games.

Future Outlook

As the world continues to evolve, the Lotto brand remains committed to delivering high-quality products that meet the needs of consumers worldwide:

  • Innovation: The Lotto brand will continue to invest in research and development to stay ahead of industry trends.
  • Sustainability: With a focus on environmentally friendly practices, the Lotto brand aims to reduce its carbon footprint while maintaining operational efficiency.

The story of the Lotto brand serves as an inspiration for businesses looking to establish themselves globally. By staying true to their values, fostering innovation, and prioritizing community engagement, companies can achieve significant success in today’s fast-paced world.

lotto brand is from which country

lotto shoes bangladesh

Lotto, an Italian brand known for its high-quality sports footwear and apparel, has made significant inroads into the Bangladeshi market. This article delves into the popularity, availability, and impact of Lotto shoes in Bangladesh.

History and Introduction of Lotto in Bangladesh

Lotto was founded in 1973 in Italy and quickly gained recognition for its innovative designs and superior quality. The brand entered the Bangladeshi market in the early 2000s, initially focusing on sports enthusiasts and athletes. Over the years, Lotto has expanded its product line to cater to a broader audience, including casual wear and lifestyle footwear.

Popularity of Lotto Shoes in Bangladesh

Sports Enthusiasts

  • Football and Cricket: Lotto shoes are particularly popular among football and cricket players due to their durability and performance-enhancing features.
  • Running and Fitness: The brand’s running shoes are also favored for their comfort and support, making them a top choice for fitness enthusiasts.

Casual Wear

  • Urban Fashion: Lotto’s casual footwear has become a staple in urban fashion, known for its stylish designs and comfort.
  • Youth Appeal: The brand has a strong following among the youth, who appreciate its trendy and affordable offerings.

Availability and Distribution

Retail Outlets

  • Exclusive Stores: Lotto has several exclusive stores across major cities in Bangladesh, including Dhaka, Chittagong, and Sylhet.
  • Multi-Brand Outlets: The shoes are also available in various multi-brand retail outlets and sports stores.

Online Platforms

  • Official Website: Lotto Bangladesh has an official website where customers can browse and purchase products online.
  • E-commerce Sites: The brand is also available on popular e-commerce platforms like Daraz and PriyoShop.

Impact on the Bangladeshi Footwear Market

Competitive Pricing

  • Affordability: Lotto offers competitive pricing, making high-quality sports and casual footwear accessible to a broader segment of the population.
  • Value for Money: Customers appreciate the value for money that Lotto provides, which has contributed to its growing popularity.

Quality and Durability

  • Superior Materials: Lotto uses high-quality materials in its footwear, ensuring durability and longevity.
  • Customer Satisfaction: The brand’s commitment to quality has resulted in high customer satisfaction and repeat purchases.

Brand Loyalty

  • Sponsorships and Collaborations: Lotto’s sponsorships of local sports events and collaborations with popular athletes have strengthened brand loyalty.
  • Community Engagement: The brand’s active engagement with the community through sports and social initiatives has further endeared it to Bangladeshi consumers.

Lotto shoes have carved out a significant niche in the Bangladeshi market, thanks to their quality, affordability, and stylish designs. As the brand continues to innovate and expand its product offerings, it is poised to maintain its strong presence in the country’s footwear industry. Whether you’re a sports enthusiast or a fashion-conscious individual, Lotto has something to offer for everyone.

lotto shoes bangladesh

lotto apparel india

Introduction

Lotto, an Italian brand known for its high-quality sports apparel, has made significant inroads into the Indian market. With a focus on performance and style, Lotto apparel has become a popular choice among athletes, sports enthusiasts, and fashion-conscious individuals alike. This article delves into the various aspects of Lotto apparel in India, including its history, product range, market presence, and customer feedback.

History of Lotto

Origin and Global Presence

  • Founded in 1973: Lotto was established in Italy and quickly gained recognition for its innovative sports footwear.
  • Global Expansion: Over the years, Lotto expanded its footprint to over 60 countries, becoming a global brand in the sports apparel industry.

Entry into India

  • Early 2000s: Lotto made its debut in India, initially focusing on sports footwear and gradually expanding into apparel.
  • Strategic Partnerships: The brand partnered with local distributors and retailers to establish a strong presence in the Indian market.

Product Range

Sports Apparel

  • Footwear: Lotto offers a wide range of sports shoes, including running shoes, football boots, and training shoes.
  • Activewear: The brand’s activewear collection includes t-shirts, shorts, tracksuits, and jackets designed for various sports and fitness activities.
  • Accessories: Lotto also provides sports accessories such as socks, caps, and bags.

Lifestyle Apparel

  • Casual Wear: Lotto’s casual wear collection features stylish t-shirts, polo shirts, and jeans suitable for everyday wear.
  • Footwear: The lifestyle footwear range includes casual shoes and sandals.

Market Presence in India

Distribution Channels

  • Retail Stores: Lotto has a network of exclusive brand outlets (EBOs) and multi-brand outlets (MBOs) across major cities in India.
  • Online Presence: The brand is also available on leading e-commerce platforms, making it accessible to a broader audience.

Marketing and Promotions

  • Brand Ambassadors: Lotto has roped in Indian sports personalities as brand ambassadors to enhance its visibility and credibility.
  • Sponsorships: The brand has sponsored various sports events and teams, further boosting its brand image.

Customer Feedback and Reviews

Positive Aspects

  • Quality and Durability: Customers appreciate the high-quality materials and durable construction of Lotto apparel.
  • Comfort and Fit: The products are known for their comfort and ergonomic fit, making them ideal for sports and active lifestyles.
  • Stylish Designs: Lotto’s contemporary designs appeal to both sports enthusiasts and fashion-conscious individuals.

Areas for Improvement

  • Pricing: Some customers find Lotto products to be on the higher side, which may limit accessibility for budget-conscious buyers.
  • Availability: Despite its strong presence, there are regions where Lotto products are not easily available, leading to potential customer dissatisfaction.

Lotto apparel has carved a niche for itself in the Indian market by offering high-quality, stylish, and functional products. With a robust distribution network and strategic marketing efforts, Lotto continues to attract a loyal customer base. As the brand expands its product range and improves accessibility, it is poised to strengthen its position in the Indian sports and lifestyle apparel market.

lotto apparel india

Frequently Questions

How has the Lotto brand evolved over the years?

The Lotto brand has significantly evolved since its inception in 1973. Initially known for its sports footwear, Lotto has expanded its product line to include apparel and accessories, catering to various sports. Over the years, Lotto has partnered with renowned athletes and teams, enhancing its global presence and brand recognition. The brand has also embraced technological advancements, integrating innovative materials and designs into its products. Additionally, Lotto has diversified its marketing strategies, leveraging digital platforms to engage with a broader audience. Today, Lotto stands as a versatile sports brand, continuously adapting to meet the evolving needs of athletes and sports enthusiasts worldwide.

What is the history and significance of the Lotto brand?

The Lotto brand, founded in 1973 by the Caberlotto family in Italy, initially specialized in sports footwear. Over the years, Lotto expanded its product line to include apparel and accessories, becoming a global player in the sports industry. Known for its high-quality, innovative designs, Lotto has sponsored numerous sports events and athletes, enhancing its brand recognition. The brand's significance lies in its ability to blend Italian craftsmanship with cutting-edge technology, making it a preferred choice for sports enthusiasts worldwide. Today, Lotto continues to innovate and inspire, solidifying its place in sports history.

 

What makes ALO, WALA, Little, and Lotto unique?

ALO, WALA, Little, and Lotto each bring distinct qualities to the table. ALO is renowned for its high-quality, organic aloe vera products, focusing on natural skincare and health benefits. WALA, a German brand, is celebrated for its holistic approach to health, using homeopathic remedies and natural ingredients. Little, a UK-based company, is known for its innovative baby products, designed with safety and comfort in mind. Lotto, an Italian sports brand, stands out for its premium sports footwear and apparel, blending style with performance. Each brand caters to specific niches, ensuring unique value propositions in their respective markets.

What are the benefits of Lotto sponsorship in the tennis industry?

Lotto sponsorship in the tennis industry offers numerous benefits, enhancing both the brand and the sport. For Lotto, it provides a platform to increase brand visibility and credibility through association with high-profile tennis events and players. This strategic partnership can drive sales and market penetration by leveraging the global appeal of tennis. For the tennis industry, Lotto's financial support can fund tournaments, improve facilities, and support player development, fostering a thriving ecosystem. Additionally, Lotto's innovative products can enhance player performance and fan engagement, creating a mutually beneficial relationship that elevates the sport and the brand.

What is the significance of wearing a lotto shirt in sports?

Wearing a lotto shirt in sports signifies brand loyalty and support for the Italian sportswear company, Lotto. Established in 1973, Lotto has become a recognized name in athletic apparel, known for its quality and design. Athletes and teams sporting Lotto shirts often benefit from the brand's reputation for durability and performance, enhancing their competitive edge. Additionally, the visibility of Lotto shirts during sports events helps promote the brand, fostering a sense of community among fans and athletes who choose to wear Lotto. This brand association can also boost team morale and identity, making the lotto shirt more than just a piece of clothing, but a symbol of pride and unity.